Hello, Ghostface.

Personalized AI phonecalls from the masked slasher.

Paramount Pictures – Scream IV

HelloGhostface.com

Campaign Strategy • Creative Direction • Web Design • Motion Design

I led strategy, design and development of a website that allowed fans to send their friends a custom phone call from Ghostface and the Scream fans did not hesitate. We generated 2 Million phone calls in two weeks, shattering expectations and helping to deliver a $44.5 million opening weekend box office.

A Personalized Approach

How would it feel to receive that infamous phone call?

Now you can know for yourself.

Simple, on the surface...

This site tapped into a powerful backend AI infrastructure to generate each fans name in Roger Jacksons famous Ghostface voice. The name was then combined with one of five scripted responses and send via the Twilio API to any phone number you wished.

Getting the Word Out

We leveraged Social Ads, Organic content and PR Relationships to spread awareness.

@screammovies What's your name? Visit HelloGhostface.com to get a phone call from me. I want to know who I'm looking at. #ScreamVI ♬ Scream VI In Theatres This Friday - Ghostface

Navigating Complexity

Hello, Ghostface was truly terrifying.

Fledgling technology

Delivering instant, custom AI voice messaging over an automated call service is...new.

A rabid fan base

We thought fans would love it, but knew if it didn’t work well they would hate it.

Lawyers and Telecom laws in 5 different countries

Are we even allowed to do this?

2 MILLION PHONE CALLS.

We were excited when we hit 500k, ecstatic when we hit a million and then it just. kept. going.

Credits

Client: Paramount Pictures
Agency: Project C
Creative Director: Joey Barrus
Web Design: Joey Barrus
Motion Design: Joey Barrus, Connie Pico
Developer: Ludo Bouvinet
Sound Design: Joey Barrus