American Horror Story: Apocalypse

FX Networks – American Horror Story: Apocalypse

Ad Campaign Strategy
Creative Direction
Motion Design
3D

I collaborated with FX Networks to design a digital marketing campaign for the 8th season of American Horror Story. This is the 5th, and by far the most ambitious, marketing campaign for AHS that I've had the pleasure to work on. I coordinated design and production of creative assets for 22 partner sites, including Desktop and Mobile ads, custom Pinterest pins and a custom publisher partnership with Thought Catalog – The Arcana Gallery.

The Arcana Gallery

This socially driven site was built in partnership with the great team at thoughtcatalog.com and lived natively on their site. It allowed fans to read about some of the symbolism and mythology employed by the show and to share relevant quotes from their favorite characters.

I provided creative direction and design assistance to the Thought Catalog design team to ensure that the site maintained brand consistency with the rest of our camapign. I also created and animated the ten 3D Assets used to illustrate the highlighted symbolism.

Each symbol went through several iterations before being rendered to a spritesheet.

The animations were tied to the scrollbar so they would animate as fans arrived at each section.

Display

The broader digital marketing campaign extended across paid social as well as desktop and mobile publishers.

Part of running a campaign of this scale is finding clever ways to reuse existing content in platform specific ways. These custom pins remixed existing TV Spots with a native twist to stand out within the Pinterest grid layout.