Universal Pictures - Cocaine Bear
Universal Pictures - Cocaine Bear
Campaign Strategy • Creative Direction • Game Design • Motion Design
A raucous, retro game created as part of a social and influencer campaign.
“Shameless and absurd as it may be, Twitter users couldn’t get enough of the “Cocaine Bear” video game in the wake of its release. Plenty have happily strolled into the marketing team’s game-ified bear trap, sharing their scores and praising the film’s “incredible,” “genius” promotional campaign on social media.”
A Bear, Did Cocaine!
Social ads and organic posts drove fans to play the game.
Twitch Influencers expanded the audience.
Custom pixel art animations were created for all major characters and two distinct settings.
Cocaine Bear: Rise of Pablo Escobear Ate and Ate and Ate.
Over 100,000 gameplays to date.
$88 Million in Global Box Office.
Credits
Client: Universal Pictures
Agency: Project C
Creative Director: Joey Barrus
Lead Artist: Gustavo Viselner
Motion Design: Connie Pico
Developer: Paul Hastings
Sound Design: John Christiano
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