Amazon Studios – Transparent Season 4

Campaign Strategy • Creative Direction • Design • Motion Design

A social campaign that used collage and animation to highlight the great relationships and comedic moments of the Pfefferman family.

Original Content

My team and I created over 50 pieces of video content designed to run across multimple social Facebook, Twitter, Instagram and Digital Out Of Home Billboards. We carefully considered the strengths of each platform and designed our content to play well in the space. We had to digest 3 seasons of material and pick out the best moments to get fans excited about the return of their favorite show. Then we designed beaugtiful graphics and stitched it all together with motion and sound design – all in about 4 weeks. 

Design

Our design aesthetic was built upon the foundation set by the collage style keyart from Season 4, which was created by Artist Amy Guip. Drawing heavily from classic botanical illustrations, I worked closely with our Art Director, Alie Jackson, to expand this key look into a large collection of assets that we then mixed with footage and stills from the show for our final look.

Credits:
Client: Amazon Studios
Agency: Project C
Creative Director: John Christiano
Assoc. Creative Director: Joey Barrus
Art Director: Alie Jackson
Motion: Joey Barrus, Alie Jackson
Designers: Jennifer Sneary, Ricky Valenzuela
Producer: Jennifer Christiano
Sound Design: Joey Barrus, Alie Jackson

Awards:
PromaxBDA: Best Integrated Campaign