Universal Pictures – Jurassic World Dominion
Campaign Strategy • Creative Direction • Web Design • Motion Design
Dinosaurs in our world! To promote the upcoming film release I directed a website where fans could experience Dinosaur sightings from all over the globe.
Dinosaurs spreading across the globe.
Starting a month out from premiere, new sighting were added frequently to keep fans engaged.
Dino Sightings in 26 Countries
A global initiative for global awareness, the site is localized around the world so wherever you are, you can find a sighting near you and in your native language.
Designing the Sightings
My team and our partners at Chronicle meticulously composited 3D dinosaurs for each sighting.
The details are everything.
Influencers
& Rock Stars
@seandoesmagic How to MAGICALLY get away from Dinosaurs! 🫢🦕 @Jurassic World only in theaters June 10th #UniversalPartner #JurrasicWorldDominion ♬ original sound - Seany
@alex.stemp I can’t believe I ran into a parasaurolophus! See the final result on DinoTracker.com (link in my bio) and catch #JurassicWorldDominion only in theaters June 10! @Jurassic World #UniversalPartner ♬ original sound - Alex Stemplewski
Hidden
Easter Eggs.
Activate fans for organic amplification.
Fans shared the official tracker content like crazy and extended that camapign by making their own sightings.
100,000 VISITORS DAY 1
Traffic was instant and constant, with 3.6 million visitors at the time of this writing.
$1 billion+ Global Box Office
Credits
Client: Universal Pictures
Agency: Project C
Agency: Chronicle
Creative Director: Joey Barrus
Creative Director: Jack Anthony Ewins
Web Design: Joey Barrus, John Christiano
Motion Design: Joey Barrus, Connie Pico, Matt Lundstrom
Developer: Ludo Bouvinet
Case Studies
Cocaine BearProject type
4Town.comWebsite
Avatar.comWebsite Design
HelloGhostface.comWebsite
American Horror Story: ApocalypseAd Campaign Strategy | Creative Direction | 3D | Motion Design
Marvels Agents of Shield S5-S6: Sustain Social CampaignSocial Campaign Strategy | Creative Direction | 3D | Motion Design
Legion Season 2Ad Campaign Strategy | Creative Direction | 3D | Motion Design
The CommuterSocial Strategy | Creative Direction | Motion Design | Copywriting
Transparent: Season 4Social Strategy | Creative Direction | Motion Design | Copywriting