About
I'm Joey.
I'm a creative director based in Los Angeles with nearly two decades of experience building immersive campaigns for film, television, and streaming.
I build worlds fans can explore, play in, and make their own.
- Now
- Creative Director, Project C
- Leadership
- 16 years leading multidisciplinary teams
- Focus
- UX/UI, Social, 3D, WebGL, Creative Writing, Applied AI
- Education
- BFA Film Production, Chapman University, Dodge College
- Recognition
- Grand Clio, multiple Clio Silvers, Webby Awards, PROMAXBDA
As Creative Director at Project C, I lead teams of 3D artists, VFX compositors, developers, designers, and producers who turn a story into something you can explore: a 3D map scanned from a film's sets, photoreal dinosaurs in your hometown, or a cursed object you can actually buy.
I decide what's worth making, then hold that idea together from first pitch to launch. I build the pipelines and review rhythms that keep a multidisciplinary team moving fast. When a project needs it, I still roll up my sleeves: I've designed sites, composited VFX shots, and architected AI pipelines myself.
I mentor through regular one-on-ones, career guidance, and continuing education. My direct reports own their roles, get the credit for their wins, and have room to learn from failure.
Inside the studio, AI makes the team faster without cheapening the craft. We use it to brainstorm and to prototype pitches, and we build our own production tools with it: After Effects and Cinema 4D scripts, and pipelines from Figma to website code and from Figma to animation. I'm also training our designers to open pull requests with Claude, so they ship design changes themselves instead of handing Figma files to developers.
What should we build next?
Kind Words
I've had the pleasure of working with Joey and his phenomenal team for over 4 years and am continuously amazed by his ingenuity, poise and the brilliant creative solutions that he brings to every project.
I had the pleasure of working with Joey for six years at Project C. He's an incredibly talented Creative Director that wears many hats and can handle anything thrown his way. He is a great leader, creative problem solver, communicator, and technical wiz. I thoroughly enjoyed my time working with him and came to know him as an invaluable asset to any team or project we worked on.
Creative Method
I only make things I'd want to play with. That means a clear point of view, one idea carried across every touchpoint, and craft good enough that fans forget they're being marketed to. Then I give them a way in: a map to explore, a sighting to stage, a willow to buy. The best campaigns are the ones the audience helps finish.
Also led
- Avengers: Doomsday / Doomsday Clock
- ShizUniversity.com (Silver Clio)
- Scream VI / HelloGhostface.com (Webby, Silver Clio)
- American Horror Story / 12 Seasons, FX (Grand Clio, PROMAXBDA)
- Avatar.com Brand Refresh
- Cocaine Bear: The Rise of Pablo Escobear
- Marvel's Agents of S.H.I.E.L.D. / 5 Seasons